Most author websites are digital placeholders. A generic bio, maybe a book cover image, a contact form nobody fills out, and a lot of empty space. They exist because authors know they are supposed to exist, not because they actually do anything. Your website should be the hub of your author platform, the place where you demonstrate authority, build credibility, and convert visitors into readers, speaking opportunities, and long-term followers. A good author website does work. It supports your media outreach because journalists can quickly understand who you are and what you cover. It supports speaking opportunities because event organizers see your expertise and experience in one place. It supports sales because readers know exactly what your book is about and where to buy it.
We build your website as a strategic asset that serves your broader visibility campaign. We focus on clarity so visitors immediately understand who you are and what makes you worth listening to. We showcase your authority through your work, your media appearances, your credentials, and what people are saying about your book. We make navigation simple so people can find what they actually came for, whether that is your speaking topics, your media kit, your book details, or your email signup. We optimize for discoverability so search engines and people both find you when they are looking. We make every page purposeful instead of filling the site with content that does not matter.
The result is a website that works as hard as your publicity campaign. When you pitch media, you can point them to a site that makes your story crystal clear. When you pursue speaking opportunities, your site demonstrates your expertise and reach. When readers discover you, your site gives them confidence that your book is worth their time. Your website is not a static placeholder anymore. It is a credibility tool that reinforces everything else you are building, turning visitors into advocates and sales.
Book PR Insider is where we share what we're actually seeing work for authors in real time—the media shifts, the campaigns that moved books, the visibility strategies that matter. No playbooks. No generic tips. Just the unfiltered perspective from people working in publishing and PR every single day.