Most publicity campaigns die after the initial push. You pitch media, you get a few responses, and then you disappear. The journalists move on. The book buyers forget about your title. The momentum you built fades because you stopped showing up. Follow-up is where most authors fail, either because they do not do it at all or because they do it so aggressively they damage relationships. Real follow-up is strategic persistence: staying visible to the people who matter without becoming the author nobody wants to hear from again.

We manage continued outreach to media contacts, book buyers, retailers, and industry decision-makers who have already engaged with you or shown interest in your book. We know when to follow up, how to follow up, and what to say so you stay top of mind without being annoying. If a journalist expressed interest but has not confirmed coverage yet, we follow up with fresh angles or new information. If a book buyer asked questions about your title, we follow up with the answers and additional context. If an event organizer seemed interested, we keep the conversation moving forward. We track who needs follow-up, what stage they are at, and what the next step should be so nothing falls through the cracks.

The result is that early interest does not just disappear. It converts into real placements, real orders, real visibility. Follow-up turns "maybe interested" into "yes, we are covering your book" or "yes, we are stocking your title." It keeps your book in circulation and in conversation long after the initial pitch. Without follow-up, you lose half your potential coverage and sales. With deliberate, professional follow-up, you realize the full potential of every relationship and every opportunity you have already created.