Social media for authors usually feels like two extremes: either you ignore it completely and stay invisible, or you become a full-time content creator posting daily to keep up with the algorithm. Neither works. What actually works is social media shaped specifically to support your book and your author platform, not to turn you into an influencer chasing engagement metrics that do not matter.

We start by identifying which platforms your actual readers already use and which ones deserve your time and energy. Not every author needs Instagram or TikTok. Some authors build their entire platform on email and LinkedIn. Others thrive on Goodreads and Facebook groups where their readers actually gather. Once we know where to focus, we define the content types that actually support discovery and credibility: behind-the-scenes glimpses of your writing process, insights connected to your book's themes, clips from interviews and media appearances, reader stories and testimonials. This content reinforces your publicity campaign and interview moments instead of competing with them.

The result is a clear, manageable social strategy that builds credibility and visibility without feeling forced or disconnected from your broader PR and marketing plan. You are not posting randomly hoping something sticks. You are sharing strategically timed content that amplifies the visibility we are already building through publicity, media, and events. Social becomes the connective tissue between your book and your readers, not a separate job that burns you out.