Book buyers do not care about your writing journey or why the book matters to you personally. They care about one thing: will this book sell in my store or to my audience. If you pitch them the way you would pitch a reader, you lose them immediately. They tune out because you are not speaking their language. We translate your book into the language buyers actually use, so your pitch lands and your book gets taken seriously.
We build professional materials specifically designed for buyer conversations: positioning statements that highlight market potential and reader demand, sales comparables that show where your book fits in the competitive landscape, clear talking points about why retailers should stock your title. We help you understand what buyers are actually evaluating, what questions they will ask, and how to answer in ways that demonstrate you understand the business side of publishing. Then we support your outreach to key retailers, wholesalers, and industry decision-makers with these materials and positioning so your book enters early buying conversations with credibility already established.
The result is that when you pitch, buyers see a professional author who understands their world, not an amateur asking for a favor. Your book gets considered seriously in stocking and buying conversations. Early retailer interest builds momentum into your official launch. You are not hoping your book ends up on shelves. You are actively positioning it so that it does.
Book PR Insider is where we share what we're actually seeing work for authors in real time—the media shifts, the campaigns that moved books, the visibility strategies that matter. No playbooks. No generic tips. Just the unfiltered perspective from people working in publishing and PR every single day.