There is a difference between doing a podcast interview from your home office and sitting across from a broadcast journalist with cameras rolling and a tight segment to fill. One is a conversation. The other is performance under pressure. If you have not done it before, the nerves, the time constraints, and the spotlight can make you freeze, rush your words, or lose track of what you actually want to say. We prepare you so that does not happen.
Broadcast and video interviews have their own rhythm and demands. You have five minutes, not thirty. The host is watching the clock. Your answers need to be clear and compelling from the first sentence because there is no time for warm up. We coach you on how to deliver your message with pacing and clarity, how to stay in control of what you are saying even when the interviewer throws you an unexpected question, how to use pauses and silence strategically instead of filling every second with words. We prepare you for the physical side too: where to look, how to sit, how to use your hands, how to manage energy when you are nervous. These details matter because they either make you look credible and composed or scattered and unsure.
The result is that when the cameras are on and the pressure is real, you perform. You sound like the expert you are. Your message comes through clearly. You do not sound rehearsed or stiff, but you are absolutely intentional about what you are communicating. Your credibility carries through the broadcast and into the minds of people watching. That is when interviews actually move books and build your platform as an author.
Book PR Insider is where we share what we're actually seeing work for authors in real time—the media shifts, the campaigns that moved books, the visibility strategies that matter. No playbooks. No generic tips. Just the unfiltered perspective from people working in publishing and PR every single day.